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West Pharmaceutical Services, Inc.

Priority Designs

Priority Designs is a product development consultancy with deep expertise in medical devices, usability engineering, and human factors validation. We help medical technology companies move safe, effective, and compliant products toward market with greater speed and confidence. Our support spans the development process, from early end-user research, concept development, and industrial design through engineering, prototyping, and formative and summative usability testing. Guided by ISO 13485-certified processes, our teams keep regulatory requirements and patient-centered outcomes in view throughout the work. Drawing on decades of experience with Class I, II, and III devices, we collaborate with product teams to address complex challenges,...

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