The development of new markets in the United States, new offices in Trois-Rivières and a renewed website allow Novo to execute on its strategy and expand its capabilities to innovate and create the next generation of human-centered solutions. 

Trois-Rivières, Québec, Canada, May 2, 2019 –  Novo, a strategic product design and innovation company is proud to announce the addition of new internal resources to develop the US market. Novo is also inaugurating new office spaces and extending its hiring capacity. With these expansions and additional expertise, Novo is intensifying its business activities and clearly differentiating itself from the competition.

By providing strategy, design, and engineering services for physical and digital products, Novo helps companies develop innovative solutions, achieve higher product quality and accelerate time to market. As well, for medical industry clients, Novo offers a wealth of experience developing products that conform to regulatory requirements in the United States, Canada, and Europe.

The new offices are pillars of the corporate culture at Novo, designed to reflect the company’s ambitions in a space that promotes human contact and collaboration between its employees and its client ecosystem.

The new website provides information about the many services Novo provides, as well as the company’s unique IDEAL approach to product design. The IDEAL approach Novo has developed transforms they way businesses operate by using design thinking methodology that serves as a foundation for ongoing product development. The site also features highlights of certain completed projects, including medical devices. “Our new website captures our capabilities and supports our US market expansion efforts and facilitates reaching customers that are looking for new sources to accelerate innovation, growth and change,” commented Jacques Routhier, VP Global Business Development - Novo.

“We founded Novo a decade ago with the intention of creating a healthier and smarter tomorrow. Since then, we’ve helped companies in many different industries bring their vision to life. Our new offices give us the space we need to serve more clients and add more staff to support more technology breakthroughs that will have an impact on people’s lives,” commented Alexis Bilodeau, Co-Founder and President of Novo.

About Novo

As a strategic product design and innovation company, Novo partners with ambitious leaders to create, revitalize and rethink bold and relevant products from the first stages of product definition to the start of high-volume production. Founded in 2007, Novo offers strategic consulting, industrial design, user experience design, electronic and mechanical engineering, and embedded software and application development services for clients in many sectors including medical, transportation, consumer, and technology. Novo serves clients from two offices in Canada.


Media Contact 
Sylvie Brière
Marketing Director
[email protected]
Tel. : 514 318-8202


Our integrated services feature product strategy, industrial and UX design, electronic and mechanical engineering, and firmware & software development. Our services and approach provide substantial product design and development experience, as well as technical, financial and market benefits for clients in the medical, transportation, consumer and clean-tech industries.